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Soberish is opening a new 850-square-foot storefront in Serenbe, a wellness community in Chattahoochee Hills, later this year.

The brand was founded by Mehrnush Saadat, an experienced entrepreneur with a background in law and real estate. She was inspired by her journey using holistic wellness products, herbal remedies, adaptogens, nootropics, CBD and THC. “Expanding Soberish to Serenbe is an exciting milestone for me,” Saadat said in an announcement. “The community, with its commitment to holistic living and connection to nature, aligns perfectly with my mission of supporting and promoting an overall healthier way of life. We look forward to providing Serenbe residents and the surrounding Chattahoochee Hills, Palmetto, Tyrone, Fayetteville and Newnan communities with an elevated and educational shopping experience that supports their wellness journeys.”

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