We had the good fortune of connecting with Steve Nygren and we’ve shared our conversation below.
Hi Steve, we’d love to hear about how you approach risk and risk-takingI think risk-taking is vital to accomplishing any goal or dream, no matter what career path you’re on. When I first envisioned Serenbe as a new model of how to live, to develop with the environment rather than against it, I had a deep background in hospitality and was a very naive developer, so most people thought I was completely crazy. Because of my naivety I did not accept the rut practices that had settled into the residential development community over the past decades. If I had not asked the hard questions of why, Serenbe wouldn’t be the global model it is today – with over 30+ retail businesses, 4 restaurants, wellness services and over 750 residents and growing clustered on 30% of the land with easy access to the green space. We are a global model of how to build communities that sets people first; our values are to connect those people to nature and each other.