Modern Luxury Men's Book Atlanta

Good Will Planting

Break away from the typical beach or Manhattan getaway and become a weekend farmer, with the help of Serenbe's crop and an immersive experience in nature.

Modern Luxury Men's Book Atlanta

Good Will Planting

Break away from the typical beach or Manhattan getaway and become a weekend farmer, with the help of Serenbe's crop and an immersive experience in nature.

By Andrea Mills

Photo By J. Ashley Photography

Less than an hour’s drive from Atlanta and even closer from Hartsfield-Jackson Atlanta International Airport, a movement is underway that’s putting the farm at the heart of the farm-to-table concept.  “When I first came to Georgia, I met a local farmer after the Saturday market selling a few flats of strawberries she had left,” says Serenbe Foods chef-in-residence Matt Adol.  “I’ve had strawberries before, so I thought, ‘No big deal,’ but it was the best strawberry I ever had, and it opened my eyes to the care, skill and love that [can] really emerge [in farming].  Organic farms truly produce the best product,” he adds. Fast-forward to today, when Adol builds menus for upscale new urbanist village and getaway Serenbe that are inspired entirely by what Serenbe Farms manager Matthew Clayton’s crop yields.  “There is a huge disconnect between people and where they get their food. The farm-to-table buzz phrase at least lets the customer know someone has a relationship with the farmer,” says Clayton.  His brother, Paddy, is also in on the game and works on everything from product development to pickling for Serenbe Foods.