Farmers and Consumers

Efforts to save the state’s farmland are growing in popularity

Serenbe is helping with preserving Georgia's rural culture.

Farmers and Consumers

Efforts to save the state’s farmland are growing in popularity

Serenbe is helping with preserving Georgia's rural culture.

Drive  40  miles  in  any  direction  from  the heart  of  downtown  Atlanta  and  you’ll  find the other  Georgia. Out there  skyscrapers take  the  form  of  abandoned  fire  towers  and rusty silos. Out there lays green proof that agriculture  is still  Georgia’s No. 1 industry, but it’s an industry at a crossroads. As the  current  crop  of active  farmers age  and their  children  find  greater  opportunities  in the  state’s  metropolitan  areas,  farmland  becomes more valuable  when sold, subdivided, paved and built over.