Soberish, a non-alcoholic bottle shop and cannabis boutique, is expanding to a new 850-square-foot storefront in Serenbe in Chattahoochee Hills.

Founder Mehrnush Saadat, an experienced entrepreneur with a background in law and real estate, pulled inspiration from her personal journey using holistic wellness products, herbal remedies, and CBD and THC to create Soberish.

Now, after one year in business at the Kirkwood location, the boutique will bring its curated selection of products to Serenbe’s Mado neighborhood when it officially opens Nov. 2.

“Expanding Soberish to Serenbe is an exciting milestone for me,” Saadat said in a statement. “The community, with its commitment to holistic living and connection to nature, aligns perfectly with my mission of supporting and promoting an overall healthier way of life. We look forward to providing Serenbe residents and the surrounding Chattahoochee Hills, Palmetto, Tyrone, Fayetteville, and Newnan communities with an elevated and educational shopping experience that supports their wellness journeys.”

Meaning “life in balance,” Mado is a health and wellness-focused portion of the Serenbe community that is anchored by a centrally-located hub of wellness businesses.

The interior of the new Soberish boutique will match the sophisticated design of the Kirkwood location. High, arching petal pink bookcases and shelves with pops of red hardware will be stocked with predominantly female-founded brand offerings.

In the non-alcoholic section of the store, patrons will find a range of zero-proof spirits, wines, beers, and aperitifs.

Additionally, guests can explore mints, gummies, beverages, chocolates, tinctures, body care and culinary products infused with CBD, THC, and other functional ingredients such as L-theanine, ashwagandha and functional mushrooms.

For the chance to sample some of these products, guests will be invited to visit the boutique’s counter for educational tasting events.

Throughout the shop, guests can also browse an assortment of elegant glassware, barware, and gifts, such as artisanal cocktail shakers, stylish decanters, bespoke cocktail tools and recipe books.