Atlanta Magazine

A pleasure-seekers’ guide to crafty cocktails with low to no alcohol

Mehrnush Saadat, owner of the bottle shop Soberish, echoes the sentiment that the nonalcoholic market is untapped. She believes people are embracing good social experiences without the hangover.

Atlanta Magazine

A pleasure-seekers’ guide to crafty cocktails with low to no alcohol

Mehrnush Saadat, owner of the bottle shop Soberish, echoes the sentiment that the nonalcoholic market is untapped. She believes people are embracing good social experiences without the hangover.

Mehrnush Saadat of Soberish

Saadat opened her bottle shop in the Kirkwood neighborhood in 2023 and now has a second location in Serenbe. The store features a curated collection of zero-proof spirits, aperitifs, and mixers, along with CBD and nootropic liquors (with herbs, vitamins, and amino acids that may improve brain health), beers, wines, and nibbles.

While some bars prominently feature “no and low” cocktails on menus and boards, at other places, you have to request them. Take Whoopsie’s, for example. The intimate and compact restaurant in Reynoldstown has a well-known off-menu item in its back pocket. The NA French 75 is its brilliant take on the classic, made with Winestillery Hyper Low Gin and One of One zero-proof sparkling white wine. The profile of the cocktail is surprisingly like the boozy original—full of botanical, bubbly goodness.